Hakuhodo, Daiko and Yomiko announce corporate profile of
Hakuhodo DY Holdings and Hakuhodo DY Media Partners

Tokyo, August 5, 2003 — Hakuhodo Inc., Daiko Advertising Inc., and Yomiko Advertising Inc. announced today that the decisions had been made on the share transfer ratio pertaining to their business integration, and also planned establishment dates, head office locations, representatives, capital, and other details of Hakuhodo DY Holdings Inc. and Hakuhodo DY Media Partners Inc. respectively. As announced previously, Hakuhodo DY Holdings will be established as a holding company, and Hakuhodo DY Media Partners will be its fully owned subsidiary. The following details are still tentative and subject to approval by the respective boards of directors and meetings of shareholders. They will take effect on the date of establishment of the respective companies.