2016

• 10 January, 2017

  Smart Media Lab for Developing Next-generation Media Business Gets Underway

  

• 12 December, 2016

  TV Cross Simulator Cross-screen Simulation Planning Tool for the Effective Integration of TV Commercials and Online Video Ads Now Supports Mobile Devices

  

• 07 December, 2016

  Hakuhodo DY Group Sei-katsu-sha Digital Platform Launches Partnership with Twitter

  

• 01 December, 2016

  Promoting the Use of Facebook Partner Categories: Hakuhodo DY Media Partners, Hakuhodo DY Digital, and DAC team up with Acxiom Japan to begin developing original segments in Facebook advertising

  

• 30 November, 2016

  Institute of Media Environment announces Dynamic Bundling as its future media business concept at the Media Business Forum 2016: Using media and data to capture dynamic “sei-katsu-sha”

  

• 25 November, 2016

  Introducing “the VR Factory for Media” Service with Solutions for Virtual Reality Media Companies

  

• 26 October, 2016

  Hakuhodo DY Media Partners and the International Judo Federation conclude agreement for broadcasting rights until 2020

  

• 31 August, 2016

  Hakuhodo DY Digital, Hakuhodo DY Media Partners, and Cinarra Systems Japan use a Cinarra Systems Japan platform to launch joint development of media services that take advantage of thoroughly anonymized big data held by partner companies

  

• 25 July, 2016

  Advertising Benefit Predictive Planning Tool that Combines TV Commercials and Online Video Ads Starting Facebook Video Ad Simulation Menu Service with “TV Cross Simulator”

  

• 20 June, 2016

  Hakuhodo DY Media Partners: Time Series Analysis Findings from the Annual Media Consumption Report 2016

  

• 12 May, 2016

  Institute of Media Environment Conducts Second Market Structure Survey on SVOD Services Number of Users Up Slightly, Devices Shifting to TV Screens, Services Overwhelmingly Used at Night

  

• 01 April, 2016

  Hakuhodo DY Media Partners, Yahoo! JAPAN, and DAC Establish Handy Marketing Inc. to Research and Develop Marketing Solutions

  

• 31 March, 2016

  Hakuhodo DY Media Partners Wins 1 Gold, 3 Silver, and 2 Bronze Awards at the 19th Asia Pacific Advertising Festival (ADFEST)