People’s lives, companies’ business models, and industrial structures have all been transformed dramatically by the COVID-19 pandemic. This, in turn, has accelerated the pace of the digitalization of society.

To address this new tide sweeping through sei-katsu-sha behaviors and companies’ marketing activities, Hakuhodo DY Media Partners has put forward a next-generation model for the advertising media business, Advertising as a Service (AaaS), as a means of driving digital transformation in the advertising industry. Leveraging the power of data, systems, algorithms and people to the maximum extent possible, AaaS visualizes and maximizes the effects of advertising, pushing forward innovation in the advertising domain.

At this time of dizzying change in the political, economic and social situation worldwide, the influence of media and content is growing exponentially. While deepening and expanding our partnerships with media companies, content holders and other stakeholders, the Hakuhodo DY Media Partners Group will work to elevate the value of media, content and the advertising related to these and, with our sei-katsu-sha insight, contribute to realizing a sustainable society.

Hirotake Yajima
President & CEO
Hakuhodo DY Media Partners Inc.