2017

• 24 November, 2017

  Hakuhodo DY Media Partners, D.A. Consortium Holdings, and WiL launch a new joint development program for media content companies: Media Contents Innovation Camp

  

• 31 October, 2017

  Hakuhodo DY Media Partners, Yahoo! JAPAN, and Handy Marketing begin offering the Handy TV Insight, a planning solution for TV commercials, which takes advantage of Yahoo! Panel data

  

• 25 October, 2017

  Hakuhodo DY Group, Tealium, and TIS form Team AIM (Audience Integrated Marketing) to provide one-stop marketing support with new and existing customer development, while Hakuhodo and Tealium conclude a marketing partnership

  

• 02 October, 2017

  Hakuhodo DY Media Partners establishes Audio Business Center to drive growth of the audio business market

  

• 25 September, 2017

  Hakuhodo DY Media Partners develops Atma: a major update of the Sei-katsu-sha Data Management Platform using actual viewer log data from about one million televisions to maximize TV commercial effectiveness

  

• 25 August, 2017

  Introducing Hakuhodo DY MQM_TM, an all-around approach to transparency and quality improvement in digital advertising

  

• 07 August, 2017

  Hakuhodo to begin providing an original “purchase tracking tool” capable of measuring the effect of Hakuhodo DY Group digital ads on purchases at brick-and-mortar stores

  

• 01 August, 2017

  Hakuhodo DY Media Partners and the Tokyo University of Science begin joint development of next-generation media content powered by AI: Phase one is the development of voice media for smart speakers

  

• 05 July, 2017

  Content Business Lab analyzes reach and ability to drive spending: Ranking of hit content that defined 2016 in Japan Results from the Content Fan Consumer Behavior Survey 2017

  

• 20 June, 2017

  Hakuhodo DY Media Partners Institute of Media Environment: Time Series Analysis Findings from the Annual Media Consumption Report 2017

  

• 23 May, 2017

  New company established specializing in video streaming platforms

  

• 10 April, 2017

  Handy Marketing, Hakuhodo DY Media Partners, and Yahoo! JAPAN to release Handy Media Planner, a next-generation media planning tool: Taking advantage of Yahoo! panel data that integrates actual TV viewing data and online behavioral data

  

• 31 March, 2017

  Handy Market Analyzer® starts: a solution using Sei-katsu-sha Data Management Platform and Yahoo! JAPAN analysis data to enable advertisers to produce more rapid and precise marketing cycles

  

• 07 March, 2017

  Hakuhodo DY Outdoor Established to Focus on Outdoor Media Business and Enhance Full-Funnel Marketing Capabilities