Surveys/Reports

• 10 July, 2018

  A New Behavior among Smartphone Natives

  

• 28 May, 2018

  Time Series Analysis Findings from the Annual Media Consumption Report 2018

  

• 05 July, 2017

  Content Business Lab analyzes reach and ability to drive spending: Ranking of hit content that defined 2016 in Japan Results from the Content Fan Consumer Behavior Survey 2017

  

• 20 June, 2017

  Hakuhodo DY Media Partners Institute of Media Environment: Time Series Analysis Findings from the Annual Media Consumption Report 2017

  

• 30 November, 2016

  Institute of Media Environment announces Dynamic Bundling as its future media business concept at the Media Business Forum 2016: Using media and data to capture dynamic “sei-katsu-sha”

  

• 20 June, 2016

  Hakuhodo DY Media Partners: Time Series Analysis Findings from the Annual Media Consumption Report 2016

  

• 12 May, 2016

  Institute of Media Environment Conducts Second Market Structure Survey on SVOD Services Number of Users Up Slightly, Devices Shifting to TV Screens, Services Overwhelmingly Used at Night

  

• 30 November, 2015

  Future Media Business Concept Announced at the Twelfth Institute of Media Environment Forum

  

• 18 November, 2015

  Institute of Media Environment Market Structure Survey on Flat-fee Streaming Video Distribution Services

  

• 07 July, 2015

  Annual Media Consumption Report 2015 Time Series Analysis

  

• 12 December, 2014

  Media Extension: Expanding lives, Expanding media

  

• 02 September, 2014

  First ASEAN Media Content Survey Results: Average Age of Japan Content Fans in Thailand, Vietnam, and Indonesia is 30.3 Japan Content Fans in Thailand and Indonesia Score High in Japan’s Image Value and Intention to Visit Japan

  

• 10 June, 2014

  Hakuhodo DY Media Partners Institute of Media Environment 2014 Fixed-point Media Survey Results: Mobile Phone and Smartphone Contact Time Exceeds Computers

  

• 03 June, 2014

  Keisuke Honda, Shinji Kagawa, Yuto Nagatomo, Yoshito Okubo are athletes expected to stand out at the FIFA World Cup. Makoto Hasebe, Homare Sawa, and Alberto Zaccheroni are seen as athletes with leadership ability. – From the May 2014 Athlete Image Evaluation Survey –

  

• 17 December, 2013

  Hakuhodo DY Media Partners Institute of Media Environment announces the results of its sei-katsu-sha Media Experiences Study: Eight experiential factors

  

• 29 July, 2013

  Hakuhodo and Hakuhodo DY Media Partners launch a content matching service that allows businesses to maximize content efficiency

  

• 10 June, 2013

  As smartphone use spreads, mobile Internet usage time continues to increase. Significantly increased use among 20s, 30s women.HDYMP Institute of Media Environment Fixed-point Media Survey 2013

  

• 11 December, 2012

  Hakuhodo DY Media Partners Institute of Media Environment Announces the Rapid Rise of the “Smart Masses” and Eight New Typical Life Scenes Involving Smartphone Users

  

• 13 June, 2012

  Great Tohoku Earthquake and Shift to Terrestrial Digital Broadcasting Result in Relatively Steady Media Contact Time; Significant Increase in Mobile Internet Access

  

• 26 March, 2012

  Hakuhodo DY Media Partners Wins the Silver in the Direct Category at the 15th Asia Pacific Advertising Festival (ADFEST)

  

• 29 June, 2011

  Hakuhodo DY Media Partners Awarded a Gold Prize for Media in the Cannes Lions 58th International Festival of Creativity

  

• 15 June, 2011

  Total Media Contact Time on Par with Last Year at 350 Minutes; Online Media Contact Time Continues to Increase 2011 Fixed-point Media Survey by Hakuhodo DY Media Partners’ Institute of Media Environment

  

• 07 May, 2007

  Age-Based Mobile Phone Usage Survey