Hakuhodo DY Groupʼs “TV Cross Simulator” to begin including Amazon Advertising video ads ―for more effective TV commercial and online video ad media planning―

Tokyo, August 15, 2019 — Hakuhodo DY Partners Inc., D.A.Consortium Inc. (DAC) and Hakuhodo DY Holdings Inc. are pleased to announce that Amazon Video Ads, Amazon Advertisingʼs online video ads, will now be included on TV Cross Simulator, a planning tool that forecasts the impact of TV commercials and online video ads(*1).

TV Cross Simulator, developed by Hakuhodo DY Group, is an original simulation tool that determines ways to maximize cross media marketing of TV commercials and online video ads. In

accordance with the companyʼs stated goal of an ad campaign (to increase reach/awareness, to spark interest/purchase intent, etc.) and by selecting from more than 10 parameters, such as target audience (gender, age, etc.), budget size, and industry/product type, TV Cross Simulator can forecast the optimum balance between TV commercials and online video ads to support the formulation of more effective media planning. Hakuhodo DY Group began offering this tool in 2015. It is currently linked with major platforms and digital media and covers a variety of online video ads.

Including Amazon Video Ads on TV Cross Simulator will allow cross media planning of TV commercials with video ads on Amazonʼs website (amazon.co.jp), which will help companies place ads more effectively in terms of target reach acquisition, increased product awareness and other branding indices. In preparation for including Amazon Video Ads, DAC verified effectiveness with the cooperation of Amazon Japan LLC, Video Research Interactive Inc. and Delta Values Inc., which operates a data science business.

TV Cross Simulator is part of Sei-katsu-sha DATA WORKS(*2), Hakuhodo DY Groupʼs advanced marketing solutions lineup. Hakuhodo DY Group will continue to expand the functions of TV Cross Simulator to enable it to propose more effective ad placement to advertiser companies. By harnessing our many years of experience in TV commercials and state-of-the-art online video ads, we will provide solutions that combine the two for maximum ad investment effect.

(*1) Amazon, Amazon.co.jp and their respective logos are trademarks of Amazon.com, Inc. or its affiliated companies.
(*2) Sei-katsu-sha DATA WORKS