e media and content business is built on knowledge. At Hakuhodo DY Media Partners, we focus on media marketing and R&D to advance our knowledge and accrue the data necessary to maintain a clear picture of the evolving communications landscape. In the area of media marketing, we partner with media suppliers and content holders to increase communication value and stimulate markets. Our R&D operation focuses on gaining insight into the nexus of media and sei-katsu-sha and developing planning systems and other business tools.
Institute of Media Environment
The Institute of Media Environment is constantly examining our present and future media environments to offer positive, forward-looking approaches to the industry.
With the media environment constantly changing, it is critical that we readily uncover fresh clues by looking at trends in three key areas—business, technology, and sei-katsu-sha—and then extract the structures and changes hidden within them. Twice a year, we invite media companies, content holders, and advertisers to participate in the Media Life Forum and the Media Innovation Forum, where we announce our latest research findings.
