Media diversification, interactivity, content reuse, and innovation in the area of merchandising are just some of the developments that everyone in the communications business must take into consideration today. To attract and gain the loyalty of sei-katsu-sha,it is vital to offer media and content with an edge.
At Hakuhodo DY Media Partners, we have specialists in every area of media and content, enabling us to take a flexible, integrated approach to planning. We are involved with a wide range of the most prominent entertainment events in Japan, including J.League, Japan's professional soccer league; the Hakone Ekiden, a collegiate road relay race that is among Japan's most highly watched sporting events;special sports events like the World Judo Championships; domestic and overseas movies; live music and other performances; and more.We also have extensive experience in product placement and virtual commercials, and are continuously developing new methods to reach sei-katsu-sha through all fields of entertainment.