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07 July, 2023 
HAKUHODO DX_UNITED’s digital creative team Quick Movie launches Team PiQ, Japan’s first collaborative project with Pinterest Japan
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21 January, 2022
Four Hakuhodo DY Group companies form specialist first-party data utilization team for the post-cookie age Will leverage solutions provided by Google, others
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09 November, 2021
Hakuhodo DY Media Partners and DAC become the exclusive Japan agent for Good-Loop
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24 February, 2021
Hakuhodo DY Media Partners named Media Agency of the Year at ADFEST 2020 Hakuhodo DY Group companies win 1 Lotus Roots, 2 Grande, 3 Gold, 8 Silver and 7 Bronze
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05 August, 2020
Hakuhodo DY Media Partners and DAC begin operations of Media Innovation Lab 〜Spurring media innovation from hubs in Japan, Shenzhen and Silicon Valley〜
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17 February, 2020
Hakuhodo DY Media Partners and DAC partner with Asahi Shimbun to enhance “Category Works,” a sector-specific marketing solution
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13 November, 2019
Hakuhodo DY Media Partners and DAC form “Influencer Marketing EXPERTʼS” ~a specialist team for comprehensive support from SNS to mass media~
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04 September, 2019
Hakuhodo DY Groupʼs “TV Cross Simulator” to begin including Yahoo! JAPANʼs major video ads ―for more effective TV commercial and online video ad media planning―
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15 August, 2019
Hakuhodo DY Groupʼs “TV Cross Simulator” to begin including Amazon Advertising video ads ―for more effective TV commercial and online video ad media planning―
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24 July, 2019
Hakuhodo DY Media Partners and DAC to offer Video Creative Planner X (Cross)TM, 〜a consulting service to optimize video ads〜
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05 July, 2019
Hakuhodo DY Media Partners, Trippiece and DAC jointly develop “Regional Revitalization DMP” 〜to begin offering initiatives utilizing travel data〜
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16 January, 2019
“SP EXPERT’S”now up and running the team offering marketing, sales, and digital support for todayʼs digitized sales promotion market
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16 October, 2018
Hakuhodo & Hakuhodo DYMP Groups bag 24 awards at Spikes Asia
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31 May, 2018
Agency Whitelist Launched: A Solution for Digital Ad Distribution that Ensures Brand Safety
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24 November, 2017
Hakuhodo DY Media Partners, D.A. Consortium Holdings, and WiL launch a new joint development program for media content companies: Media Contents Innovation Camp
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31 October, 2017
Hakuhodo DY Media Partners, Yahoo! JAPAN, and Handy Marketing begin offering the Handy TV Insight, a planning solution for TV commercials, which takes advantage of Yahoo! Panel data
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25 October, 2017
Hakuhodo DY Group, Tealium, and TIS form Team AIM (Audience Integrated Marketing) to provide one-stop marketing support with new and existing customer development, while Hakuhodo and Tealium conclude a marketing partnership
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25 September, 2017
Hakuhodo DY Media Partners develops Atma: a major update of the Sei-katsu-sha Data Management Platform using actual viewer log data from about one million televisions to maximize TV commercial effectiveness
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25 August, 2017
Introducing Hakuhodo DY MQM_TM, an all-around approach to transparency and quality improvement in digital advertising
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07 August, 2017
Hakuhodo to begin providing an original “purchase tracking tool” capable of measuring the effect of Hakuhodo DY Group digital ads on purchases at brick-and-mortar stores
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01 August, 2017
Hakuhodo DY Media Partners and the Tokyo University of Science begin joint development of next-generation media content powered by AI: Phase one is the development of voice media for smart speakers
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10 April, 2017
Handy Marketing, Hakuhodo DY Media Partners, and Yahoo! JAPAN to release Handy Media Planner, a next-generation media planning tool: Taking advantage of Yahoo! panel data that integrates actual TV viewing data and online behavioral data
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31 March, 2017
Handy Market Analyzer® starts: a solution using Sei-katsu-sha Data Management Platform and Yahoo! JAPAN analysis data to enable advertisers to produce more rapid and precise marketing cycles
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12 December, 2016
TV Cross Simulator Cross-screen Simulation Planning Tool for the Effective Integration of TV Commercials and Online Video Ads Now Supports Mobile Devices
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07 December, 2016
Hakuhodo DY Group Sei-katsu-sha Digital Platform Launches Partnership with Twitter
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01 December, 2016
Promoting the Use of Facebook Partner Categories: Hakuhodo DY Media Partners, Hakuhodo DY Digital, and DAC team up with Acxiom Japan to begin developing original segments in Facebook advertising
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25 November, 2016
Introducing “the VR Factory for Media” Service with Solutions for Virtual Reality Media Companies
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31 August, 2016
Hakuhodo DY Digital, Hakuhodo DY Media Partners, and Cinarra Systems Japan use a Cinarra Systems Japan platform to launch joint development of media services that take advantage of thoroughly anonymized big data held by partner companies
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25 July, 2016
Advertising Benefit Predictive Planning Tool that Combines TV Commercials and Online Video Ads Starting Facebook Video Ad Simulation Menu Service with “TV Cross Simulator”
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31 March, 2016
Hakuhodo DY Media Partners Wins 1 Gold, 3 Silver, and 2 Bronze Awards at the 19th Asia Pacific Advertising Festival (ADFEST)
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05 February, 2016
Let all your senses bask in the magic of Onomichi, a Japan Heritage site at the crossroads of the Inland Sea, at the premium outdoor restaurant DINING OUT ONOMICHI with LEXUS
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26 January, 2016
Launching Joint Development of Media Service Utilizing Outdoor Behavioral Data
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15 September, 2015
New FIT AD Digital Service Uses Ambient Data to Automatically Select Video Advertising to Match Sei-katsu-sha Moods
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04 August, 2015
HDYMP launches Nippon Navichan, a portal website dedicated to videos communicating the fascination of Japan
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23 July, 2015
HDYMP has developed and released TVCross Simulator, a planning tool for assessing the ad effectiveness of TV–online video ad cross-advertising
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14 July, 2015
HDYMP develops Video Business Management System, a one-stop video transmission service for media companies and content holders
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02 July, 2015
The premium outdoor restaurant “DINING OUT ARITA with LEXUS”
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13 May, 2015
Collaborative Project Announcement: Japan’s first data tie-up: DAC’s AudienceOne® data management platform and Acxiom USA’s LiveRamp Connect
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15 April, 2015
Hakuhodo DY Media Partners nets Silver at APAC Effie Awards 2015
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27 January, 2015
Wearable Tech Expo featuring IoT & VR set for Tokyo in 2015
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08 April, 2014
DINING OUT TAKETA with LEXUS, Tickets goes on sale today! Only 80 places available!
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20 December, 2013
Wearable Tech EXPO in Tokyo 2014 Gets Green Light – Conference originating in US dedicated to wearable technology to be held in Japan for the first time –
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18 December, 2013
Hakuhodo DY Media Partners gets Google Analytics Certified Partner designation
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10 December, 2013
The Maternity Notebook information services app: Linking expectant mothers and obstetrics professionals
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20 November, 2013
Hakuhodo and Hakuhodo DY Partners win China Advertising Great Wall Award -Interactive Creativity Award Grand Prize at China International Advertising Festival
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28 October, 2013
New MARSYSTM CONSTRUCTION service helps build marketing information systems
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22 July, 2013
Hakuhodo DY Media Partners and Telepathy’s Business alliance in research and development of communication services using wearable devices
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04 July, 2013
DINING OUT SADO with LEXU / DINING OUT IYA with LEXUS
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19 June, 2013
Service menu added to Athlete Image Assessment Survey. Social analysis + (plus) uses social media to analyze the image of sports athletes
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27 May, 2013
Hakuhodo DY Media Partners develops “Full Golf”,an Android app designed to enhance golf tournament and live broadcast content
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07 May, 2013
Digital Signage Media Development Lab opens digital signage media information Website
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01 April, 2013
GyaO redesigns MLB official Japanese language site
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19 February, 2013
Full-scale Rollout of mag:Post, a Tool for Creating Corporate Social Media Posts Powered by Publisher Content and Editorial Expertise
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23 October, 2012
Introducing ZibunQuest, a Corporate O2O Service for Smartphone Users:Fast, Low-cost Sales Support through Gamification
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25 September, 2012
Launches “the daiby” App for Recording Children as They Grow Up
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05 September, 2012
Launches“Dining Out Project” to Promote the Revitalization of Regional Economies
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01 February, 2012
New Travel Promotion Service by Venture Republic and Hakuhodo DY Media Partners: Smartphone App Linked to Position Information
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31 August, 2011
Box Application: Hakuhodo DY Media Partners Develop a Simple, Low-cost Base Application for Apps that Use Positioning Information
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30 August, 2011
Hakuhodo DY Media Partners and GP Online jointly develop Candy Box, groups of base modules with individual functions that simplify development of iOS applications
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16 September, 2010
Hakuhodo DY Media Partners Develops Rocket Press, a Database that Easily and Automatically Creates Electronic Documents and Distributes them to Smart Devices
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25 May, 2010
Hakuhodo DY Media Partners Develops pARalell, an AR Viewer with Moving Capture Marker Recognition Technology to Display Detailed Information Linked to Magazine Content
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07 April, 2010
Hakuhodo DY Media Partners Develops TAKARA-BACO, One-stop Solution-based Service Allowing Publishers to Offer Online Shopping with Zero Upfront Costs
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07 January, 2010
Hakuhodo DY Media Partners and Koozyt Develop A-CLIP, a Video Advertising Distribution Service that Links Newspaper Ads to Smartphones
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24 December, 2009
Hakuhodo DY Media Partners Develops Play On Ad, Japan’s First TV Advertising Tool
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23 July, 2009
Hakuhodo DY Media Partners Develops Rocket Box, a New Database Service for TV Program Data Expanding the possibilities of geoinformatic space to TV program content
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15 December, 2008
Yahoo! Japan, CBC, and Hakuhodo DY Media Partners develop online advertising products featuring program-linked content
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28 October, 2008
Hakuhodo DY Media Partners and mixi Launch a New mixi New Year’s Greeting Card Service Users can send postcards to mixi friends without knowing their addresses
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29 July, 2008
Hakuhodo DY Media Partners Develops the CROSCOPE to Comprehensively Measure Creative Works and Media Plan Effectiveness
